Commentary Script‘We Are Rockstars’
Pre Production
In order for us to create a successful product, it required in depth research of the music industry. For this we used a variety of technologies to gather information. Through the use of iTunes and Youtube, we were able to gather specific music research, including band images and their marketing. We had come up with a concept of a technology based music video, in which we would use different rooms (0.18) We used websites such as Topshop to research a particular style of clothes that we could dress the band and dancers in. We needed to cut down our track of ‘We are rock stars’ as it was far too long to use. We used a programmed called garage band and wave pad to create the new shorter version. (0.33)
Production
On production day we used Sony PD170 camera for both our real-time shots and our slow motions shots. In order for the band and the crew to hear the music, we used an Apple iPad for the music playback. This was helpful as we had the ability to go to specific points in the track.Whilst the camera was filming, it was necessary to see the visual product, to check that the shot looked correct, and that the positioning of the cast was right. For this we used a LCD TV Monitor, placed at the side of the shooting space. The lighting was created on ‘Chansys Magic Q’, which is a digital lighting desk, this was then linked up to an Apple iPhone App. (1.02) Like all music video’s we had to include a narrative. Due to our concept of technology we set our main narrative in a digital room with holograms and visual images, on production day we filmed this in front of a green screen, to then later be manually created using ‘after effects’ and ‘Photoshop’. To create a visually interesting effect, we used lasers as a unique form of lighting, to create light and shadow against the dancer’s body. By shooting the band in a white wash room, this contrast well visually against the laser room(1.33)The way in which we promoted star image, following Dyer’s theory, we used our lead singer in the main narrative and included many close-up shots to highlight his ‘star image’. We used the combination of star image and narrative to create the video, within our music video, enabling us to introduce new scene, such as the UV room, in which the dancers perform (1.49) Our music video followed the typical conventions of how music video’s don’t follow continuity, this allows an interesting and appealing visual interest for the video, which keeping the audiences attention.
Post Production
(2.03) A key element of our video, is the short and sharp cuts between shots which are important to keep up with the fast paced speed of the track, as well as staying on the beat. (2.13) A key shot of our video was the slow motion shot of the drum, which we enhanced using editing software on Apple Mac computers, such as ‘final cut pro’, to edit the footage, and ‘after effects’ to motion track the special effects in the green-screen room, and the use of ‘Photoshop’ to create and cut icons, which would then be used as holograms (2.27)
Evaluation
Once uploading our final product to Youtube, we were able to gather views and comments from viewers. This was helpful when evaluation audience feedback. But in order for us to gain more feedback we presented our product to a group of our target audience on an ‘Optoma’ projector, from Youtube.As a group we also decided to upload our product to the social networking site Facebook, as this allowed us to reach a mass of our target audience.
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