Track: Neon
Artist: John Mayer
Star image: A cool young attractive male singer who plays the guitar. He writes his own music usually about love and women. He is good looking making his managers sell him as a fanciable "dream" man to young girls. What makes him differant is that he isn't the stereotypical boy band crush; he is masculine because he doesn't go for a "clean" image. It is more alternative and quirky.
Treatment: Placed in Gatwick airport, linking to the neon lights idea within the song's lyrics because of the buzzy bright atmosphere in airports. Chose Gatwick over Heathrow because Gatwick is smaller. The lyrics "she's slipping through my hands, she's burning just like neon, she comes and she goes. who knows how long she can go before she burns away." I thought this could link to a good narrative where a girl is getting on a plane, leaving a guy behind, who goes after her. Quite stereotypical however to make it a twist he suddenly realises love her and stops chasing.
For the performance side, John Mayer would be playing the guitar in the middle of the airport with everyone around him not even noticing him. He carries on playing till everyone in that terminal leaves and the lights get turned off. "before she burns away"
Cut away shots of neon lights flickering. Shots of differant people in a variety of situations in the airport signifying life goes on after relationships, you have more.
2.
Track: Electric Feel
Band: MGMT
Star Image: A band of men that are indie pop/electric. Their look is odd, weird and dreamy, almost fantasy. Videos and shoots of dressing up things that don't match, facepaint. Spiritual?. Use nature a lot in their image. Their videos are often like dreams. They are not heavily mainstream. Atracts an indie/eletric audience from around 15 to late 20's male and female.
Treatment: Would film it in studio.
Narrative --> A room where water falls from ceiling. Party of around 7 people wearing only underwear, wellies and holding umbrellas. They are all partying including the members of the band. Then one girl wows/shocks ("shock me like electric eel")them as she walks in wearing a bright yellow annorac and does a little dance in the middle that everyone watches and then just leaves.
Performance--> Them set up playing in two wide shots. One with glow paint and uv everywhere. The other with them and lots of water.
Shots of drummer playing with water splashing on the drumkit where they hit the drums.
Shots of glow in the dark wellies and umbrellas. Make a glow dance from them.
Slow motion shots of individual people with heavy amounts of water falling on them. Show their reactions in slow motion where you can see the water falling.
-glowing for "electric"
- water for "eel"
4 elements
-water
-glow paint
-party
-their performance
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