Thursday, 24 March 2011
TASK 4 - Director's commentary
Here is our recorded version of our directors commentary, therefore completing Task 4. It required us to take in our written comentary that we as a group had written/synced up to our video into a room, with a TV screen wit our video on playback. We then recorded our commentary on a microphone whilst watching the pop video playback, we used 3 members of our group to dictate our comentary.
In the bottom right-hand cornder, you can see a video of the group talking about our video. By having the pop-video and the commentary video alongside eachother helps to make the commentary look more authentic. The pop video is bigger than the comentary screen so that the viewer can clearly see the action of the video that is linked up with our comments. The sound of the pop video is played faintly in the background, whilst our recorded commentary script is louder. This is so that the viewer can clearly tell what point in the video we are discussing, whilst being able to hear our discussion clearly.
TASK 4 - Director's commentary
Commentary Script‘We Are Rockstars’
Pre Production
In order for us to create a successful product, it required in depth research of the music industry. For this we used a variety of technologies to gather information. Through the use of iTunes and Youtube, we were able to gather specific music research, including band images and their marketing. We had come up with a concept of a technology based music video, in which we would use different rooms (0.18) We used websites such as Topshop to research a particular style of clothes that we could dress the band and dancers in. We needed to cut down our track of ‘We are rock stars’ as it was far too long to use. We used a programmed called garage band and wave pad to create the new shorter version. (0.33)
Production
On production day we used Sony PD170 camera for both our real-time shots and our slow motions shots. In order for the band and the crew to hear the music, we used an Apple iPad for the music playback. This was helpful as we had the ability to go to specific points in the track.Whilst the camera was filming, it was necessary to see the visual product, to check that the shot looked correct, and that the positioning of the cast was right. For this we used a LCD TV Monitor, placed at the side of the shooting space. The lighting was created on ‘Chansys Magic Q’, which is a digital lighting desk, this was then linked up to an Apple iPhone App. (1.02) Like all music video’s we had to include a narrative. Due to our concept of technology we set our main narrative in a digital room with holograms and visual images, on production day we filmed this in front of a green screen, to then later be manually created using ‘after effects’ and ‘Photoshop’. To create a visually interesting effect, we used lasers as a unique form of lighting, to create light and shadow against the dancer’s body. By shooting the band in a white wash room, this contrast well visually against the laser room(1.33)The way in which we promoted star image, following Dyer’s theory, we used our lead singer in the main narrative and included many close-up shots to highlight his ‘star image’. We used the combination of star image and narrative to create the video, within our music video, enabling us to introduce new scene, such as the UV room, in which the dancers perform (1.49) Our music video followed the typical conventions of how music video’s don’t follow continuity, this allows an interesting and appealing visual interest for the video, which keeping the audiences attention.
Post Production
(2.03) A key element of our video, is the short and sharp cuts between shots which are important to keep up with the fast paced speed of the track, as well as staying on the beat. (2.13) A key shot of our video was the slow motion shot of the drum, which we enhanced using editing software on Apple Mac computers, such as ‘final cut pro’, to edit the footage, and ‘after effects’ to motion track the special effects in the green-screen room, and the use of ‘Photoshop’ to create and cut icons, which would then be used as holograms (2.27)
Evaluation
Once uploading our final product to Youtube, we were able to gather views and comments from viewers. This was helpful when evaluation audience feedback. But in order for us to gain more feedback we presented our product to a group of our target audience on an ‘Optoma’ projector, from Youtube.As a group we also decided to upload our product to the social networking site Facebook, as this allowed us to reach a mass of our target audience.
Pre Production
In order for us to create a successful product, it required in depth research of the music industry. For this we used a variety of technologies to gather information. Through the use of iTunes and Youtube, we were able to gather specific music research, including band images and their marketing. We had come up with a concept of a technology based music video, in which we would use different rooms (0.18) We used websites such as Topshop to research a particular style of clothes that we could dress the band and dancers in. We needed to cut down our track of ‘We are rock stars’ as it was far too long to use. We used a programmed called garage band and wave pad to create the new shorter version. (0.33)
Production
On production day we used Sony PD170 camera for both our real-time shots and our slow motions shots. In order for the band and the crew to hear the music, we used an Apple iPad for the music playback. This was helpful as we had the ability to go to specific points in the track.Whilst the camera was filming, it was necessary to see the visual product, to check that the shot looked correct, and that the positioning of the cast was right. For this we used a LCD TV Monitor, placed at the side of the shooting space. The lighting was created on ‘Chansys Magic Q’, which is a digital lighting desk, this was then linked up to an Apple iPhone App. (1.02) Like all music video’s we had to include a narrative. Due to our concept of technology we set our main narrative in a digital room with holograms and visual images, on production day we filmed this in front of a green screen, to then later be manually created using ‘after effects’ and ‘Photoshop’. To create a visually interesting effect, we used lasers as a unique form of lighting, to create light and shadow against the dancer’s body. By shooting the band in a white wash room, this contrast well visually against the laser room(1.33)The way in which we promoted star image, following Dyer’s theory, we used our lead singer in the main narrative and included many close-up shots to highlight his ‘star image’. We used the combination of star image and narrative to create the video, within our music video, enabling us to introduce new scene, such as the UV room, in which the dancers perform (1.49) Our music video followed the typical conventions of how music video’s don’t follow continuity, this allows an interesting and appealing visual interest for the video, which keeping the audiences attention.
Post Production
(2.03) A key element of our video, is the short and sharp cuts between shots which are important to keep up with the fast paced speed of the track, as well as staying on the beat. (2.13) A key shot of our video was the slow motion shot of the drum, which we enhanced using editing software on Apple Mac computers, such as ‘final cut pro’, to edit the footage, and ‘after effects’ to motion track the special effects in the green-screen room, and the use of ‘Photoshop’ to create and cut icons, which would then be used as holograms (2.27)
Evaluation
Once uploading our final product to Youtube, we were able to gather views and comments from viewers. This was helpful when evaluation audience feedback. But in order for us to gain more feedback we presented our product to a group of our target audience on an ‘Optoma’ projector, from Youtube.As a group we also decided to upload our product to the social networking site Facebook, as this allowed us to reach a mass of our target audience.
Wednesday, 9 March 2011
Thursday, 3 March 2011
TASK 3 - Audience Feedback
Catherine Dixon
Task 3
What have you learned from your audience feedback?
Questionnaire
We first handed out a questionnaire that we had made which consisted of a mixture of open and closed questions, which we gave to a mixed gender class ranging from the ages 16-18. When looking at their answers it is clear that all viewers were uncertain about what the video was about, however when they were told it became very obvious. Yet when asking a much older viewer he understood straight away that it was about the creation of a music video, as he spotted the lead singer choosing the clips he wanted. The special effects were ultimately what the audience liked most about the video, while only one person liked the band shots the most.
What surprised us most was the fact that only one female member thought Felix was attractive, when we specifically chose him on the basis that he was good looking. Within our audience there was mixed music tastes, ranging from indie to rock to R&B/hip hop, showing that this had no effect to how they viewed the video, proving the uses and gratifications model incorrect. . The main aspect of the video that they did not like about the video was that the narrative wasn’t clear enough. One girl said that she thought there were too many band shots, showing sometimes a poor performance from the band members. When looking at this information and the video again, I agree that there is too many band shots, and that all the poorest shots are of the band in the dark room. UV was the favourite dance element which was closely followed by the lasers, and nude getting no votes. I think personally that we should have completely cut out the nude dancing shots. 50% of our viewers said that they would look into more of the bands work after viewing this video, which I think is positive. 7/10 people liked what the band members were wearing, which surprised me, as I did not like what they wore and thought leaving our male members of the group to dress them was a risk.
Focus Group
After the class viewed our video we had a group discussion, where we saw the male members speak more positively than female members. It was obvious everyone did not understand but said it was “cool”. An interesting point that stood out was the people who used final cut pro themselves connected to it better and enjoyed it more. This is good as it relates to us wanting to connect to an audience of geeky men who are into technology. One guy said that the performance element “got a bit boring” and that the UV shots were underused as it was the most interesting and eye grabbing.
Stuart Hall
Stuart Hall’s theory on the encoding and decoding focuses and assess the reading that audience members have when watching a media product. It mainly focuses on the meaning that producers intend to project, and the way in which these are read by audiences from a variety of backgrounds. There are 3 variations on readings – preferred (understand the intended values), negotiated (understand some values, but have own opinions) and oppositional (Disagree wit the intended values/messages).
Task 3
What have you learned from your audience feedback?
Questionnaire
We first handed out a questionnaire that we had made which consisted of a mixture of open and closed questions, which we gave to a mixed gender class ranging from the ages 16-18. When looking at their answers it is clear that all viewers were uncertain about what the video was about, however when they were told it became very obvious. Yet when asking a much older viewer he understood straight away that it was about the creation of a music video, as he spotted the lead singer choosing the clips he wanted. The special effects were ultimately what the audience liked most about the video, while only one person liked the band shots the most.
What surprised us most was the fact that only one female member thought Felix was attractive, when we specifically chose him on the basis that he was good looking. Within our audience there was mixed music tastes, ranging from indie to rock to R&B/hip hop, showing that this had no effect to how they viewed the video, proving the uses and gratifications model incorrect. . The main aspect of the video that they did not like about the video was that the narrative wasn’t clear enough. One girl said that she thought there were too many band shots, showing sometimes a poor performance from the band members. When looking at this information and the video again, I agree that there is too many band shots, and that all the poorest shots are of the band in the dark room. UV was the favourite dance element which was closely followed by the lasers, and nude getting no votes. I think personally that we should have completely cut out the nude dancing shots. 50% of our viewers said that they would look into more of the bands work after viewing this video, which I think is positive. 7/10 people liked what the band members were wearing, which surprised me, as I did not like what they wore and thought leaving our male members of the group to dress them was a risk.
Focus Group
After the class viewed our video we had a group discussion, where we saw the male members speak more positively than female members. It was obvious everyone did not understand but said it was “cool”. An interesting point that stood out was the people who used final cut pro themselves connected to it better and enjoyed it more. This is good as it relates to us wanting to connect to an audience of geeky men who are into technology. One guy said that the performance element “got a bit boring” and that the UV shots were underused as it was the most interesting and eye grabbing.
Stuart Hall
Stuart Hall’s theory on the encoding and decoding focuses and assess the reading that audience members have when watching a media product. It mainly focuses on the meaning that producers intend to project, and the way in which these are read by audiences from a variety of backgrounds. There are 3 variations on readings – preferred (understand the intended values), negotiated (understand some values, but have own opinions) and oppositional (Disagree wit the intended values/messages).
Thursday, 3 February 2011
Friday, 14 January 2011
Pictures/ Screenshots for After Effects
These are pictures and screen shots that we used to chop up and put together to give the look of a futuristic high tech screen room. Because our main element of the video is the lead singer creating his own video, we needed pre made editing programes ( Virtual Dj, Aperture and Final Cut). We found shots from our own laptops to, maily from apple mac software to give that futuristic effect.
These are the pictures and screen shots we used:
These are the pictures and screen shots we used:
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